• Essex Terms and Conditions

    Covered Entities

    These terms and conditions shall cover all interactions between employees of Essex and their invited family members (such employees and their invited family members together, “Essex Users”, or “you”) with the Health Hero (which may also be known as “us” or “we”) services (the “Services”), including the Health Hero website GoHealthHero.com (the “Site”), Health Hero Mobile Applications (the “App”), Health Hero Engagement Calls, Texts, and Emails (“Engagement”), Automated Interfaces (“APIs”), Slack and Social Apps, and other features launched by Health Hero.


    How Personal Information Is Used

    In order to improve the quality of results as you use Health Hero repeatedly, Health Hero may use a temporary session cookie to remember your identity.

    Certain other functions of Health Hero create profile data ("Profile Data") and are only available if you create and are logged in to a Health Hero account.

    We ask for your email address and a password when you create your account in order to limit access to your account to authorized users. Your username is used to identify you to other Health Hero users if you specifically allow for this to happen.

    Health Hero remembers how you use Health Hero. Over time this will increase the effectiveness of the services you receive.

    Health Hero may make certain aggregated and anonymized data available to developers via an Application Programming Interface ("API"). Data accessed from the API may be used in outside applications subject to the review and approval by Health Hero.

    To keep you informed of the latest improvements and alerts relating to Health Hero, Health Hero may send you emails and or mobile alerts. You have the ability to opt out of receiving emails and/or mobile alerts.


    Sharing of Personal Information

    Any personal information that you disclose on Health Hero can be viewed by your program administrators. If you opt in, certain pieces of information are also visible to other members of your Company/Group. We strongly discourage you from providing any sensitive or personally identifiable information (such as an email address or phone number) through free text or images (e.g., photos, bios, forum postings, evaluations) when submitting or contributing to such public content. Health Hero reserves the right to send specific administrative notices that are required by law, regulation, or as needed to service your account.

    Health Hero reserves the right to send specific notices about your program activity if you have engaged with specific programs, tools or applications from Health Hero (e.g., Point earning, Badges, alerts).

    We may share with third parties certain pieces of aggregated, non-personal information such as usage statistics and effectiveness metrics. Such information does not identify you individually.

    Health Hero or Partners may send you marketing messages about products, special offers and services offered by Health Hero. Marketing messages would not happen without prior written consent by Essex. If you do not wish to receive specific program notices or marketing messages, you may opt out by updating your account profile at any time on the Site or by contacting Health Hero's customer service department at support@gohealthhero.com

    We may employ other companies and people to perform tasks on our behalf and sometimes need to share your information with them to provide products or services to you. This said information however, will not be shared without prior written consent by Essex. Examples of this information include analyzing data, providing marketing assistance, and providing customer service. Health Hero will take reasonable steps to ensure such companies treat your private information in the same way as provided for herein.

    The Site and emails we send you may contain links to other websites. We are not responsible for the content or privacy practices of those websites, including the use of personally identifiable information about Health Hero members collected by those websites.

    Other members, and sometimes Partners (pursuant to written agreements designed to limit the use and disclosure of your personally identifiable information), will be able to view your Profile Data.

    Additionally, so that others can learn from your experiences, your Profile Data will be aggregated and made available to other members and non-members on a non-personally-identifying basis.

    In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that is transferred. Moreover, if Health Hero, or substantially all of its assets, were acquired, customer information would be one of the assets that is transferred. In such a case, these Terms & Conditions would remain in full force and effect as to Essex and Essex Users and such purchasing or acquiring entities.

    We may disclose your personal information only after notifying you and obtaining your affirmative consent except as set forth herein or as required by law.


    Information Collected

    Health Hero uses both personal and non-personal information to provide you with a superior user experience and, as necessary, to administer our business. For example, we collect information that allows us to:

    • Reward participants in the Rewards Program for certain activities;
    • Be able to reward participants in our Marketing Programs;
    • Provide a more personalized experience;
    • Authenticate a user's identity;
    • Promote partners and vendors who support Health Hero's Programs;
    • Conduct research and perform analysis in order to measure, maintain, protect, develop, and improve services;
    • Administer sweepstakes, contests, promotions, or surveys;
    • Communicate with you about special offers, events, or new products or services;
    • Customize and enhance our Site and advertising.

    To participate in any of our Programs we may need to know your home address or contact address, contact phone number, and/or email address, which we receive through voluntary sign-up. In order to participate in any of our Programs, we also may require you to create a unique password and security PIN and question and to agree that Health Hero may record certain information about you. From time to time, participants will be asked for personally identifiable information such as demographics (age, income, etc.), psychographics (what you like to purchase, etc.) and interests. Submission of this information is entirely voluntary and may qualify you for additional rewards and Health Hero Points earning opportunities. In addition, Health Hero records content, such as text, images, pictures, and profile information, which you may either submit or upload to the Site or other Health Hero platforms such as off-site mobile applications or a social media platform. User images and screen names that you upload to the Site or select will be displayed in order to identify you, both to yourself and to other participants.

    To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources whose policies meet the Direct Marketing Association's privacy standards.

    Before you begin participation in any of our Programs, you will need to activate or register your account on either the Site or via a Health Hero partner site. The method for activating or registering your account will vary by Rewards Program.

    Health Hero does not rent or sell members' personally identifiable information or program activity with anyone without a member's affirmative consent.

    If you choose to send Health Hero email inquiries or feedback or contact the customer service department, Health Hero may collect your personal information including your email address.


    Automatically Collected Information

    When you use Health Hero, our servers automatically record standard information that your browser sends whenever you visit a website. These server logs may include information such as the page(s) you visited, your Internet Protocol address, Health Hero cookie information, browser type, browser language, and the date and time of your request. Health Hero uses this traffic data to help diagnose problems with its servers, analyze trends and administer Health Hero.

    Generally, Health Hero automatically collects usage information, such as the numbers and frequency of visitors to Health Hero and its components, number of links clicked within the Site, etc. This data is only used in the aggregate, and not on a personally-identifying basis. This type of collective data enables us to determine how users interact with the Health Hero service, so we can identify areas for improvement.

    We use cookies to make Health Hero easier for you to use, for example by remembering that you are logged in. Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and tell us how and when pages in Health Hero are visited and by how many people. Health Hero cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or email address is.

    The "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. You can set your browser to refuse all cookies, but some Health Hero features and services may not function properly if your cookies are disabled. We strongly recommend that you leave the cookies activated, however, because cookies enable you to take advantage of some of Health Hero' most attractive features.


    Reviewing, Updating or Deleting Your Personal Information

    You can visit your membership profile page and amend your Profile Data at any time to:

    • Update or correct your personal profile information or preferences
    • Delete your account completely
    • Confidentiality and Security

    Only employees or agents who need personal information to perform a specific job (for example, a customer service representative) are granted access to it. All of our employees and agents are kept up to date on our privacy and security practices and Health Hero takes commercially reasonable technical precautions to help keep your data secure. All of our employees and agents are required to sign confidentiality agreements that require that they keep such personal information confidential.

    Though we make every effort to preserve your privacy, we may need to disclose personal information when required by law. In the event Health Hero receives a request to disclose personal information pursuant to law, Health Hero will reasonably, within a week’s time (7 calendar days), inform Essex of the request and provide Essex with the opportunity to intervene or object to protect the personal information of Essex Users. In the event Health Hero is still required to disclose such personal information, Health Hero will disclose the minimum amount necessary to satisfy the legal request.

    Health Hero cannot guarantee the identity of any other members with whom you may interact in the course of using the Site or who may have access (based on the privacy level you have selected) to information you have posted. Additionally, we cannot guarantee the authenticity of any data that members may provide about themselves.

    Health Hero provides links to and information relating to many other websites, including websites with whom we may have a business relationship. We do not exercise control over those websites, and each has its own privacy policy that is distinct from this one. These other websites may also place their own cookies or other files on your computer, collect data or solicit personal information from you.



    Health Hero should not be used by individuals under fifteen years of age. We do not intend to collect any personally identifiable information from such individuals.


    Your Acceptance of These Terms

    By using Health Hero, you signify your assent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use Health Hero and cease participation in the Programs. Your continued use of Health Hero following the posting of changes to these terms will mean you accept those changes.

    By agreeing to participate in the Rewards Program, one of our Marketing Programs, or accessing the Site, you acknowledge and fully understand this Privacy Policy, agree to be bound by the terms contained in this Privacy Policy and freely consent to the information collection and use practices described herein.



    Wellness Program Waiver RELEASE AND WAIVER OF LIABILITY, ASSUMPTION OF RISK, AND INDEMNITY AGREEMENT ("AGREEMENT") FOR AND IN CONSIDERATION of being permitted to voluntarily participate in the “Health Hero Program”, for myself, my personal representatives, assigns, heirs, and next of kin: ACKNOWLEDGE, agree, and represent that my participation in the “Health Hero Program” is voluntary and is not an expressly or impliedly required incident of my employment. I further understand, agree, and acknowledge that the “Health Hero Program” will not produce any substantial direct benefit to Health Hero beyond improvement to employee health and morale that is common to all kinds of recreation and social life. ACKNOWLEDGE, agree, and represent that I understand the nature of the “Health Hero Program” and that I am qualified, in good health, and in proper physical condition to participate. I further agree and warrant that if at any time I believe conditions to be unsafe, I will immediately discontinue further participation in the “Health Hero Program.” FULLY UNDERSTAND that: (a) the “Health Hero Program” involves risks and dangers of serious bodily injury, including permanent disability, paralysis, and death (“Risks”); (b) these Risks and dangers may be caused by my own actions or inactions, the actions or inactions of others participating in the “Health Hero Program”, the condition in which the “Health Hero Program” takes place, or the negligence of the “Releasees” named below; and (c) there may be other risks and social and economic losses either not known to me or not readily foreseeable at this time; and I fully accept and assume all such risks and all responsibility for losses, costs, and damages I incur as a result of my participation the “Health Hero Program.” HEREBY RELEASE, DISCHARGE, AND COVENANT NOT TO SUE Health Hero and any of its past, present, or future parent corporations, subsidiaries, divisions, affiliates, successors and assigns and its and their officers, directors, agents, trustees, insurers, attorneys, employees, administrators, members, volunteers, and other participants (collectively referred to as “Releasees”) from all liability, claims, demands, losses or damages on my account not caused by the gross negligence or intentional misconduct of the Releasees. I HAVE READ THIS AGREEMENT, FULLY UNDERSTAND ITS TERMS, UNDERSTAND THAT I HAVE GIVEN UP SUBSTANTIAL RIGHTS BY SIGNING IT AND HAVE SIGNED IT FREELY AND WITHOUT INDUCEMENT OR ASSURANCE OF ANY NATURE AND AGREE THAT IF ANY PORTION OF THIS AGREEMENT IS HELD TO BE INVALID THE BALANCE, NOTWITHSTANDING, SHALL CONTINUE IN FULL FORCE AND EFFECT.

    Notwithstanding the foregoing, nothing in this Waiver limits Essex’s ability or right to bring an action at law or equity for breach of these Terms & Conditions or the parties’ Professional Services Agreement.


    Changes to this Privacy Policy

    These Terms & Conditions may be modified only by the express written agreement of Essex and Health Hero.